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  Joseph S. Blatter  
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A word from the FIFA President.
 
One only needs a small degree of media awareness to realise that football is an integral part of society’s fabric. In particular, the worlds of football and business are becoming increasingly intertwined in the popular consciousness.
 
This can also be seen in the form of major football conventions, among which the China International Football Exhibition 2004, due to be held from 15-18 July in Beijing, will seek to promote our game as an activity transcending the boundaries between sports, business, education and culture. By offering a platform to all stakeholders, such as clubs, players, managers, service providers and other experts, the China International Football Exhibition 2004 is set to prove that football is more than just a game
 
China and the Chinese Football Association (CFA), led by President Yuan Weimin, are the appropriate hosts for such an event in a year that marks such special occasions such as FIFA’s 100th anniversary and the Asian Football Confederation’s 50th anniversary as well. In addition, the China International Football Exhibition 2004, as a part of the Asian Cup 2004, is the perfect complement to the tournament, putting the event at the centre of attention of all Asian football.
 
On behalf of FIFA I would like to congratulate the CFA for this far-sighted initiative and extend my best wishes for what is certain to be a most interesting event.
 
 
 
 
 
 
 
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